Guidance Whiskey Partners with Nercher360 to Organize Sales & Project Management


Nercher is excited to announce a new partnership with Guidance Whiskey to Organize Sales Operations and project management across the business.

As part of the partnership, the Guidance team will utilize Nercher360’s visual Sales Cycle and Pipeline Dashboard to organize and manage all new customer relationships. Guidance will also be using Nercher360’s B2B product features to streamline the reorder process with their distributors and Pro Manage to organize onboarding and special events for new retailers.

Inspired by whiskey culture and motivated by a deep concept of family and friendship, Jason Ridgel founded Guidance Whiskey in October of 2018.  For Ridgel and his team, the word “Guidance” just made sense. It represents all those that came before and those that helped along the way.

“Our team at Guidance couldn’t be more excited about this partnership,” said Jason Ridgel, Owner of Guidance Whiskey.

We’ve finally found the right tool for us to get organized and scale the right way.  With sales and events happening in multiple states, Nercher360 is going to help so much in organizing our sales and relationship management and keep our full team informed on all events and projects.

“We’re finally going to have up to date insights into our accounts and partnerships and the New Deals Board will show me exactly what’s being worked on. One of the things I love most about what I do is helping other brands get started in this industry and I’m pumped to be able to introduce them to a tool like this. It’s exactly what these brands need, and the cost makes it a no brainer!”

Nercher360 gives small business leaders the actionable insight they need without running reports or dumping busy work on the staff.

“This one is very special to me,” Nercher Founder & CEO Jake Milner said.  “I’ve been following Jason and the Guidance brand for quite some time.  Jason is hands down one of the best people I’ve met and truly cares about helping others above all else. He’s an all-around great person building an incredible brand and I’m thrilled we can play a small part in that.” 

“The Nercher360 platform will help Guidance Whiskey easily keep track of their pipeline and existing accounts and communicate with their team as needed on the fly.  The visuals in Nercher360 will help ensure their team is accurately informed and the pipeline stays accurate and up to date.”


About Nercher360

Nercher360 is a CRM and Leadership platform built specifically for small businesses. The platform features guided goal setting, live performance dashboards, and a full sales pipeline/lead management system as well as a full project management system. Nercher360 gives small business teams the actionable insights they need and assists leadership staff in facilitating impactful team meetings – all without running reports or digging through data. 

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